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Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research

Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research

by Gordon Bruner Paperback 2016

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  • Author: Gordon Bruner
  • ISBN 13: 9781530022007
  • ISBN 10: 1530022002
  • Publication Year: 2016
  • Language: English

Specifications

Index-10 1530022002
Index-13 9781530022007
Language English

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