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Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research

Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research

by Gordon Bruner Paperback 2015

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  • Author: Gordon Bruner
  • ISBN 13: 9781514321843
  • ISBN 10: 151432184X
  • Publication Year: 2015
  • Language: English

Specifications

Index-10 151432184X
Index-13 9781514321843
Language English

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