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Marketing Scales Handbook : The Top 20 Multi-Item Measures Used in Consumer Research

Marketing Scales Handbook : The Top 20 Multi-Item Measures Used in Consumer Research

by Gordon Bruner Paperback 2013

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  • Author: Gordon Bruner
  • ISBN 13: 9781482779912
  • ISBN 10: 1482779919
  • Publication Year: 2013
  • Language: English

Specifications

Index-10 1482779919
Index-13 9781482779912
Language English

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