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Services Marketing : Concepts, Strategies and Cases

Services Marketing : Concepts, Strategies and Cases

by K. Douglas Hoffman, John E. G. Bateson, Emma H. Wood, Alexandra J. Kenyon Paperback

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  • Author: K. Douglas Hoffman, John E. G. Bateson, Emma H. Wood, Alexandra J. Kenyon
  • ISBN 13: 9781844808137
  • ISBN 10: 1844808130
  • Language: English

Specifications

Index-10 1844808130
Index-13 9781844808137
Language English

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