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Managing Services Marketing : Text and Readings

Managing Services Marketing : Text and Readings

by John E. G. Bateson, K. Douglas Hoffman Hardcover

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  • Author: John E. G. Bateson, K. Douglas Hoffman
  • ISBN 13: 9780030225192
  • ISBN 10: 0030225191
  • Language: English

Specifications

Index-100030225191
LanguageEnglish
Index-139780030225192
Period-
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