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Services Marketing : Concepts, Strategies, and Cases

Services Marketing : Concepts, Strategies, and Cases

by K. Douglas Hoffman, John E. G. Bateson Hardcover

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  • Author: K. Douglas Hoffman, John E. G. Bateson
  • ISBN 13: 9781439039397
  • ISBN 10: 1439039399
  • Language: English

Specifications

Index-10 1439039399
Index-13 9781439039397
Language English

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