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Reinventing the Brand : Can Top Brands Survive the New Market Realities?

Reinventing the Brand : Can Top Brands Survive the New Market Realities?

by Jean-Noël Kapferer Paperback

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  • Author: Jean-Noël Kapferer
  • ISBN 13: 9780749435936
  • ISBN 10: 0749435933
  • Language: English

Specifications

Index-10 0749435933
Index-13 9780749435936
Language English

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