The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term
by Jean N. Kapferer, Jean-Noël Kapferer Paperback
- Author: Jean N. Kapferer, Jean-Noël Kapferer
- ISBN 13: 9780749442835
- ISBN 10: 0749442832
- Language: English
Specifications
Index-100749442832
LanguageEnglish
Index-139780749442835
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