Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing

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Author: Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni
ISBN 13: 9783642436765
ISBN 10: 3642436765
Publication Year: 2015
Language: English

Index-103642436765

LanguageEnglish

Index-139783642436765

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Publisher- (2015)

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