Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and Their Application to Neuromarketing

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Author: Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni
ISBN 13: 9783642380631
ISBN 10: 3642380638
Publication Year: 2013
Language: English

Index-103642380638

LanguageEnglish

Index-139783642380631

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Publisher- (2013)

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