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Relationship Marketing : Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Relationship Marketing : Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

by Thorsten Hennig-Thurau, Ursula Hansen Hardcover 2000

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  • Author: Thorsten Hennig-Thurau, Ursula Hansen
  • ISBN 13: 9783540669425
  • ISBN 10: 3540669426
  • Publication Year: 2000
  • Language: English

Specifications

Index-103540669426
LanguageEnglish
Index-139783540669425
Period-
Class Track-
Publisher- (2000)
Pages-

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