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Brand Meaning Management

Brand Meaning Management

by Naresh K. Malhotra, Deborah MacInnis, C. Whan Park Hardcover 2015

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  • Author: Naresh K. Malhotra, Deborah MacInnis, C. Whan Park
  • ISBN 13: 9781784419325
  • ISBN 10: 178441932X
  • Publication Year: 2015
  • Language: English

Specifications

Index-10 178441932X
Index-13 9781784419325
Language English

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