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Marketing Accountability for Marketing and Non-Marketing Outcomes

Marketing Accountability for Marketing and Non-Marketing Outcomes

by V. Kumar, David W. Stewart, Naresh K. Malhotra Hardcover 2021

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  • Author: V. Kumar, David W. Stewart, Naresh K. Malhotra
  • ISBN 13: 9781838675646
  • ISBN 10: 1838675647
  • Publication Year: 2021
  • Language: English

Specifications

Index-10 1838675647
Index-13 9781838675646
Language English

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