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Brand Breakout : How Emerging Market Brands Will Go Global

Brand Breakout : How Emerging Market Brands Will Go Global

by Nirmalya Kumar, Jan-Benedict E. M. Steenkamp Hardcover 2013

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  • Author: Nirmalya Kumar, Jan-Benedict E. M. Steenkamp
  • ISBN 13: 9781137276612
  • ISBN 10: 1137276614
  • Publication Year: 2013
  • Language: English

Specifications

Index-101137276614
LanguageEnglish
Index-139781137276612
Period-
Class Track-
Publisher- (2013)
Pages-

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