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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

by Alvin J. Silk Paperback 2022

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  • Author: Alvin J. Silk
  • ISBN 13: 9781018164458
  • ISBN 10: 1018164456
  • Publication Year: 2022
  • Language: English

Specifications

Index-10 1018164456
Index-13 9781018164458
Language English

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