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Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

by Alvin J. Silk Hardcover 2022

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  • Author: Alvin J. Silk
  • ISBN 13: 9781018159461
  • ISBN 10: 1018159460
  • Publication Year: 2022
  • Language: English

Specifications

Index-10 1018159460
Index-13 9781018159461
Language English

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