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Brand Equity and Advertising : Advertising's Role in Building Strong Brands

Brand Equity and Advertising : Advertising's Role in Building Strong Brands

by David A. Aaker, Alexander L. Biel, Alexander Biel Paperback 1993

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  • Author: David A. Aaker, Alexander L. Biel, Alexander Biel
  • ISBN 13: 9780805812848
  • ISBN 10: 0805812849
  • Publication Year: 1993
  • Language: English

Specifications

Index-100805812849
LanguageEnglish
Index-139780805812848
Period-
Class Track-
Publisher- (1993)
Pages-

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