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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by David A. Aaker Hardcover 2004

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  • Author: David A. Aaker
  • ISBN 13: 9780743249386
  • ISBN 10: 0743249380
  • Publisher: Free Press
  • Publication Year: 2004
  • Language: english

Specifications

Index-100743249380
Languageenglish
Index-139780743249386
Period-
Class Track-
PublisherFree Press (2004)
Pages-

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