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Using Qualitative Research in Advertising : Strategies, Techniques, and Applications

Using Qualitative Research in Advertising : Strategies, Techniques, and Applications

by Eric Haley, Kim Bartel Sheehan, Margaret Ann Morrison, Ronald E. Taylor Hardcover

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  • Author: Eric Haley, Kim Bartel Sheehan, Margaret Ann Morrison, Ronald E. Taylor
  • ISBN 13: 9780761925996
  • ISBN 10: 0761925996
  • Language: English

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Index-100761925996
LanguageEnglish
Index-139780761925996
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