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Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy

Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy

by Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon Hardcover 2000

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  • Author: Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon
  • ISBN 13: 9780684864662
  • ISBN 10: 0684864665
  • Publication Year: 2000
  • Language: English

Specifications

Index-100684864665
LanguageEnglish
Index-139780684864662
Period-
Class Track-
Publisher- (2000)
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