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Customer Equity Management with Software

Customer Equity Management with Software

by Roland T. Rust, Katherine N. Lemon, Das Narayandas Paperback 2004

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  • Author: Roland T. Rust, Katherine N. Lemon, Das Narayandas
  • ISBN 13: 0131419293
  • ISBN 10: 0131419293
  • Publisher: Wharton School Pub
  • Publication Year: 2004
  • Language: english

Specifications

Index-100131419293
Languageenglish
Index-130131419293
Period-
Class Track-
PublisherWharton School Pub (2004)
Pages-

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