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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan Hardcover

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  • Author: Adam Morgan
  • ISBN 13: 9780471242093
  • ISBN 10: 0471242098
  • Language: English

Specifications

Index-10 0471242098
Index-13 9780471242093
Language English

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