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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders

by Adam Morgan Hardcover 2009

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  • Author: Adam Morgan
  • ISBN 13: 9780470238271
  • ISBN 10: 0470238275
  • Publisher: Wiley
  • Publication Year: 2009
  • Language: english

Specifications

Index-10 0470238275
Index-13 9780470238271
Language english
Publisher Wiley (2009)

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