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Positioning Theory and Strategic Communication : A New Approach to Public Relations Research and Practice

Positioning Theory and Strategic Communication : A New Approach to Public Relations Research and Practice

by Melanie James Hardcover 2014

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  • Author: Melanie James
  • ISBN 13: 9780415532631
  • ISBN 10: 0415532639
  • Publication Year: 2014
  • Language: English

Specifications

Index-10 0415532639
Index-13 9780415532631
Language English

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