Asian Competitors Case Book : Marketing for Competitiveness in the Age of Digital Consumers

Asian Competitors Case Book : Marketing for Competitiveness in the Age of Digital Consumers

by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi Hardcover 2019

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  • Author: Philip Kotler, Hermawan Kartajaya, Den Huan Hooi
  • ISBN 13: 9789813275461
  • ISBN 10: 9813275464
  • Publication Year: 2019
  • Language: English

Specifications

Index-109813275464
LanguageEnglish
Index-139789813275461
Period-
Class Track-
Publisher- (2019)
Pages-