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International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US a

International Brand Management of Chinese Companies : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US a

by Sandra Bell Paperback 2010

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  • Author: Sandra Bell
  • ISBN 13: 9783790825497
  • ISBN 10: 3790825492
  • Publication Year: 2010
  • Language: English

Specifications

Index-10 3790825492
Index-13 9783790825497
Language English

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