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Digital Advertising in the Post-Cookie Era : Strategic Campaign Planning Across the Customer Journey

Digital Advertising in the Post-Cookie Era : Strategic Campaign Planning Across the Customer Journey

by Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz Hardcover 2025

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  • Author: Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
  • ISBN 13: 9783658470999
  • ISBN 10: 3658470992
  • Publication Year: 2025
  • Language: English

Specifications

Index-103658470992
LanguageEnglish
Index-139783658470999
Period-
Class Track-
Publisher- (2025)
Pages-

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