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Growing Brands Through Sponsorship : An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

Growing Brands Through Sponsorship : An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance

by Philip Gross Paperback 2014

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  • Author: Philip Gross
  • ISBN 13: 9783658072490
  • ISBN 10: 3658072490
  • Publication Year: 2014
  • Language: English

Specifications

Index-103658072490
LanguageEnglish
Index-139783658072490
Period-
Class Track-
Publisher- (2014)
Pages-

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