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The Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point

The Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point

by Panos Mourdoukoutas, George J. Siomkos Hardcover 2009

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  • Author: Panos Mourdoukoutas, George J. Siomkos
  • ISBN 13: 9783642021084
  • ISBN 10: 3642021085
  • Publication Year: 2009
  • Language: English

Specifications

Index-103642021085
LanguageEnglish
Index-139783642021084
Period-
Class Track-
Publisher- (2009)
Pages-

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