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Integriertes Marken- und Kundenwertmanagement : Strategien, Konzepte und Best Practices

Integriertes Marken- und Kundenwertmanagement : Strategien, Konzepte und Best Practices

by Bernd W. Wirtz, Olaf Göttgens Paperback 2004

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  • Author: Bernd W. Wirtz, Olaf Göttgens
  • ISBN 13: 9783409127417
  • ISBN 10: 3409127410
  • Publication Year: 2004
  • Language: German

Specifications

Index-10 3409127410
Index-13 9783409127417
Language German

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