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Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation

Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation

by Alexander Brem, Eric Viardot Hardcover 2015

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  • Author: Alexander Brem, Eric Viardot
  • ISBN 13: 9783319145228
  • ISBN 10: 3319145223
  • Publication Year: 2015
  • Language: English

Specifications

Index-103319145223
LanguageEnglish
Index-139783319145228
Period-
Class Track-
Publisher- (2015)
Pages-

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