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Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts

Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts

by Giovanna Magnani Hardcover 2022

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  • Author: Giovanna Magnani
  • ISBN 13: 9783031048319
  • ISBN 10: 3031048318
  • Publication Year: 2022
  • Language: English

Specifications

Index-103031048318
LanguageEnglish
Index-139783031048319
Period-
Class Track-
Publisher- (2022)
Pages-

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