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Online Impulse Buying and Cognitive Dissonance : Examining the Effect of Mood on Consumer Behaviour

Online Impulse Buying and Cognitive Dissonance : Examining the Effect of Mood on Consumer Behaviour

by Giovanni Mattia, Alessio Di Leo, Ludovica Principato Hardcover 2021

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  • Author: Giovanni Mattia, Alessio Di Leo, Ludovica Principato
  • ISBN 13: 9783030659226
  • ISBN 10: 3030659224
  • Publication Year: 2021
  • Language: English

Specifications

Index-103030659224
LanguageEnglish
Index-139783030659226
Period-
Class Track-
Publisher- (2021)
Pages-

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