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Marketing Metrics in Action : Creating a Performance-Driven Marketing Organization

Marketing Metrics in Action : Creating a Performance-Driven Marketing Organization

by Laura Patterson, Koen Pauwels Paperback 2008

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Author: Laura Patterson, Koen Pauwels
ISBN 13: 9781933199153
ISBN 10: 1933199156
Publication Year: 2008
Language: English

Specifications

Index-101933199156

LanguageEnglish

Index-139781933199153

Period-

Class Track-

Publisher- (2008)

Pages-