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Advertising in New Formats and Media : Current Research and Implications for Marketers

Advertising in New Formats and Media : Current Research and Implications for Marketers

by Patrick De Pelsmacker Hardcover 2016

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  • Author: Patrick De Pelsmacker
  • ISBN 13: 9781785603136
  • ISBN 10: 1785603132
  • Publication Year: 2016
  • Language: English

Specifications

Index-101785603132
LanguageEnglish
Index-139781785603136
Period-
Class Track-
Publisher- (2016)
Pages-

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