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Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them

by Michael J. Silverstein, Neil Fiske, John Butman Paperback 2008

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  • Author: Michael J. Silverstein, Neil Fiske, John Butman
  • ISBN 13: 9781591840701
  • ISBN 10: 1591840708
  • Publication Year: 2008
  • Language: English

Specifications

Index-10 1591840708
Index-13 9781591840701
Language English

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