Innovation and Marketing in the Pharmaceutical Industry : Emerging Practices, Research, and Policies

Innovation and Marketing in the Pharmaceutical Industry : Emerging Practices, Research, and Policies

by Min Ding, Jehoshua Eliashberg, Stefan Stremersch Hardcover 2013

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  • Author: Min Ding, Jehoshua Eliashberg, Stefan Stremersch
  • ISBN 13: 9781461478003
  • ISBN 10: 1461478006
  • Publication Year: 2013
  • Language: English

Specifications

Index-101461478006
LanguageEnglish
Index-139781461478003
Period-
Class Track-
Publisher- (2013)
Pages-