Ask, Measure, Learn : Using Social Media Analytics to Understand and Influence Customer Behavior

Ask, Measure, Learn : Using Social Media Analytics to Understand and Influence Customer Behavior

by Lutz Finger, Soumitra Dutta Hardcover 2014

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  • Author: Lutz Finger, Soumitra Dutta
  • ISBN 13: 9781449336752
  • ISBN 10: 1449336752
  • Publication Year: 2014
  • Language: English

Specifications

Index-10 1449336752
Index-13 9781449336752
Language English