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Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers

Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers

by Gerald Zaltman, Lindsay H. Zaltman Hardcover 2008

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  • Author: Gerald Zaltman, Lindsay H. Zaltman
  • ISBN 13: 9781422121153
  • ISBN 10: 1422121151
  • Publication Year: 2008
  • Language: English

Specifications

Index-10 1422121151
Index-13 9781422121153
Language English

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