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Value Merchants : Demonstrating and Documenting Superior Value in Business Markets

Value Merchants : Demonstrating and Documenting Superior Value in Business Markets

by James C. Anderson, Nirmalya Kumar, James A. Narus, James C. Anderson Hardcover 2007

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  • Author: James C. Anderson, Nirmalya Kumar, James A. Narus, James C. Anderson
  • ISBN 13: 9781422103357
  • ISBN 10: 1422103358
  • Publication Year: 2007
  • Language: English

Specifications

Index-101422103358
LanguageEnglish
Index-139781422103357
Period-
Class Track-
Publisher- (2007)
Pages-

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