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Brand Global, Adapt Local : How to Build Brand Value Across Cultures

Brand Global, Adapt Local : How to Build Brand Value Across Cultures

by Katherine Melchior Ray, Nataly Kelly Hardcover 2025

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  • Author: Katherine Melchior Ray, Nataly Kelly
  • ISBN 13: 9781398619821
  • ISBN 10: 1398619825
  • Publication Year: 2025
  • Language: English

Specifications

Index-10 1398619825
Index-13 9781398619821
Language English

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