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Global Brand Strategy : World-Wise Marketing in the Age of Branding

Global Brand Strategy : World-Wise Marketing in the Age of Branding

by Jan-Benedict Steenkamp Paperback 2018

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  • Author: Jan-Benedict Steenkamp
  • ISBN 13: 9781349956999
  • ISBN 10: 1349956996
  • Publication Year: 2018
  • Language: English

Specifications

Index-10 1349956996
Index-13 9781349956999
Language English

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