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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

by Craig S. Mullins, Vanitha Swaminathan Paperback

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  • Author: Craig S. Mullins, Vanitha Swaminathan
  • ISBN 13: 9781292314969
  • ISBN 10: 1292314966
  • Language: English

Specifications

Index-10 1292314966
Index-13 9781292314969
Language English

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