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Measuring Advertising Effectiveness : McGraw Hill Series in Marketing and Advertising

Measuring Advertising Effectiveness : McGraw Hill Series in Marketing and Advertising

by Darrell Blaine Lucas, Steuart Henderson Britt Paperback 2012

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  • Author: Darrell Blaine Lucas, Steuart Henderson Britt
  • ISBN 13: 9781258442033
  • ISBN 10: 1258442035
  • Publication Year: 2012
  • Language: English

Specifications

Index-101258442035
LanguageEnglish
Index-139781258442033
Period-
Class Track-
Publisher- (2012)
Pages-

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