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Strategic Customer Management : Integrating Relationship Marketing and CRM

Strategic Customer Management : Integrating Relationship Marketing and CRM

by Adrian Payne, Pennie Frow Hardcover 2013

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  • Author: Adrian Payne, Pennie Frow
  • ISBN 13: 9781107014961
  • ISBN 10: 1107014964
  • Publication Year: 2013
  • Language: English

Specifications

Index-10 1107014964
Index-13 9781107014961
Language English

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