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The Search for Corporate Strategic Credibility : Concepts and Cases in Global Strategy Communications

The Search for Corporate Strategic Credibility : Concepts and Cases in Global Strategy Communications

by Richard B. Higgins Hardcover 1996

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  • Author: Richard B. Higgins
  • ISBN 13: 9780899309880
  • ISBN 10: 0899309887
  • Publication Year: 1996
  • Language: English

Specifications

Index-10 0899309887
Index-13 9780899309880
Language English

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