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Measuring the Effectiveness of Image and Linkage Advertising : The Nitty-Gritty of Maxi-Marketing

Measuring the Effectiveness of Image and Linkage Advertising : The Nitty-Gritty of Maxi-Marketing

by Arch Woodside Hardcover 1996

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  • Author: Arch Woodside
  • ISBN 13: 9780899309842
  • ISBN 10: 0899309844
  • Publication Year: 1996
  • Language: English

Specifications

Index-100899309844
LanguageEnglish
Index-139780899309842
Period-
Class Track-
Publisher- (1996)
Pages-

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