Cable TV Advertising : In Search of the Right Formula
by Rajeev Batra, Rashi Glazer Hardcover 1989
- Author: Rajeev Batra, Rashi Glazer
- ISBN 13: 9780899304069
- ISBN 10: 0899304060
- Publication Year: 1989
- Language: English
Specifications
Index-100899304060
LanguageEnglish
Index-139780899304069
Period-
Class Track-
Publisher- (1989)
Pages-