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Ratings Analysis : The Theory and Practice of Audience Research

Ratings Analysis : The Theory and Practice of Audience Research

by James G. Webster, Patricia Phalen, Lawrence W. Lichty Paperback

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  • Author: James G. Webster, Patricia Phalen, Lawrence W. Lichty
  • ISBN 13: 9780805830996
  • ISBN 10: 0805830995
  • Language: English

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Index-100805830995
LanguageEnglish
Index-139780805830996
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