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Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy

Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy

by Thomas J. Reynolds, Jerry C. Olson Hardcover 2001

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  • Author: Thomas J. Reynolds, Jerry C. Olson
  • ISBN 13: 9780805817300
  • ISBN 10: 0805817301
  • Publication Year: 2001
  • Language: English

Specifications

Index-10 0805817301
Index-13 9780805817300
Language English

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